Blue Microphones YETI PRO Fiche technique télécharger pdf

The Yeti microphone was conceived as the ultimate, state-of-the-art USB microphone, a recording tool that anyone

from a casual user to a professional musician could use in almost any recording environment. With the inclusion of

such features as gain control and zero-latency headphone output. It had to sound amazing. And of course it had to

look . . .

Blue.

In other words, it had to look and perform like nothing else on the market.

Before I even began work on the project, indeed, even before the project had a name, the mic had to be designed.

Through a tortuous process of scribbles, sketches and squabbles, Blue’s mysterious Design and Engineering Dept.

Unlike other microphone

companies, Blue has

always refused to follow

accepted convention

by naming its products

after a series of seem-

ingly random letters

and numbers. Instead

of the C110-EX, we had

sal shockmount (a device that suspends the mic and dampens surrounding vibrations) with the sublime moniker of

“Ralph the Wonder Mount.” It sold very well.

Naming sessions usually include a group of people in a small, barely air conditioned room with a whiteboard on the

wall and too many cups of coffee. Ideas are brought forth and dutifully recorded. Or ignored. Going off on tangents is

not uncommon, as are names that would not be acceptable in most churches, but eventually a few names stick and

a consensus is reached. The Yeti was born of this process. To this day I don’t know who thought of the name — it was

shape of the mic.

Now that we had a name and a pretty good idea of the look of the mic, the creative process for the packaging could

begin. Aside from conveying to the consumer the immediate, “What is this product and what does it do,” I felt that

the overall theme of the artwork had to

emphasize a friendly, personable ap-

proach. The Yeti is a physically large mic

with a tremendous amount of features.

Lots of knobs. Lots of options. Something

like this could easily intimidate consumers,

so like the Yeti of lore, we needed to be

warm and fuzzy. I hit upon the idea of cre-

ating a family of Yeti (Yetis?) that would

make the user more at home and comfort-

able exploring all of the amazing things

the Yeti can do.

I began by researching Yeti mythology and

how the character had been visually in-

terpreted. (Note to readers: I don’t believe

the Yeti really exists. Sorry. I think it’s the

mistaken identity of the endangered Hima-

layan Brown Bear, which is prone to walk-

lustrated versions of the Yeti abound, from

outright scary to cuddly-adorable. Some

Preliminary Yeti Sketches

The Blue Microphones Family

The author is the “Creative Czar” for Blue Microphones, a specialist company that manufactures

microphones for home and studio use. Its latest semi-pro consumer product is the Yeti. The company

came in to the show the mic to The Times recently, and we were so taken with the package design

(and associated coasters) that we wanted to know more about the thinking behind it. Here is the full story.

5.20.10

Making a microphone cuddly: a Yeti

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Page 1 - The Blue Microphones Family

The Yeti microphone was conceived as the ultimate, state-of-the-art USB microphone, a recording tool that anyone from a casual user to a professional

Page 2 - Virginia

are well known: the Gama-Go Yeti is particularly well designed and appears on everything from shirts to vinyl toys. I compiled as many Yeti images as

Page 3 - Front Panel Evolution

prefer. Leang through a booklet of Pantone Col-ors (specialized printing inks that are created from precise amounts of specic colors) I found a beau

Page 4

each salient application. Owing to space limitations, I de-cided to move the block of localized languages (bullet points describing the mic’s features

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Blue Microphones YETI PRO Fiche technique

Naviguer en ligne ou télécharger Fiche technique pour Microphones Blue Microphones YETI PRO. Blue Microphones Yeti Manuel d'utilisatio

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